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Virginia’s story continues at the intersection of I-81 and Highway 460 in Montgomery County. One can still envision the Great Road of yesteryear as it runs alongside rolling hills, the New River, and the magnificent Blue Ridge Mountains of Southwest Virginia.
The cheers let you know you’re close as the Hokie sightings increase with each mile. History evolves into innovation as new infrastructure peacefully coexists with grazing cattle. The sounds of nature surround you throughout the peaceful countryside. As beautiful vistas easily transition to bustling towns filled with local proprietors and national brands, you instinctively know it is time to Go to Town!
The Virginia Tourism Corporation (VTC) Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships and to extend the “Virginia is for Lovers” campaign. The objective of this program is to leverage limited marketing dollars, resulting in increased visitor spending, revenue, and jobs.
Thanks to our partners who achieve this grant funding: The Moss Arts Center, The Blacksburg Museum & Cultural Foundation, The Lyric Theatre, and the Montgomery Regional Tourism Office.